Moonlight Tobacco Co. R.J.Reynolds Tobacco used outdoor advertising to help launch Moonlight Tobacco's seven new brands of cigarettes. The brands were seen as an alternative to the usual brands of cigarettes now in the marketplace. RJR put a strong emphasis on the brand's unusual package graphics and wanted to reflect a similar look in its outdoor ads. Artist Tom Van Housen created the billboards which were hand-painted on vinyl and installed by Outdoor Impact. <-back to Creative Samples Menu